FORT WAYNE, Ind. - The Fort Wayne Home and Garden Show has been selected for USA Exposition’s “National Home and Garden Show Series™” for 2010, a designation that brings the potential to attract national marketing support to the local event. It is one of the largest consumers shows held annually at the Allen County War Memorial Coliseum, attracting 40,000-plus visitors over a four-day period.
It is now one of 30 of the nation’s top independent home shows that have joined forces with USA Expositions, a Cleveland-based marketing company, to launch PremierHomesShows.com and the national series as a vehicle to combine their resources and their reach.
“It can be difficult for an independent show with one or two events to compete against large consumer show companies for the marketing dollars that might be available from national manufacturers and retailers,” said Fort Wayne Shows President Karen Tejera. “A series like this levels the playing field for independent show producers, like ours.”
It will be joining up with other events from Seattle, Pittsburgh, St. Louis, Houston and others in this collaborative effort to gain access to national companies.
“This premier 30-show portfolio provides a collective media expenditure/sponsorship benefit of $5 million and direct access to more than 1.5 million show attendees,” said Brian Roggenburk, president of USA Expositions. This union of the best-produced and best-attended shows in the U.S. provides national companies the opportunity to easily and effectively gain coast-to-coast exposure and meet their customers face-to-face in a variety of different markets, he added.
USA Expositions will support only one show in each market. “The shows we selected were based on quality exhibits, quality gardens, attendance, promotions and advertising and the overall experience for show visitors,” said Roggenburk. “For the sponsors, the show also represents a distinct and targeted demographic of affluent homeowners, as well as dynamic industry leaders active in their communities.”
The series has partnered with Better Homes and Gardens to provide a full-year subscription to all online home show ticket buyers during 2010 and will be pursuing automotive and home improvement partnerships for the local events.
The Fort Wayne Home and Garden Show is scheduled for Feb. 25-28 at the Allen County War Memorial Coliseum. It will be the 37th year for the premier spring event in the tri-state area. For more information, including a list of the
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